Learning Experience and Assessment Design (LEAD) is a practical, rigorous, and actionable approach to crafting extraordinary learning experiences.

The LEAD Toolkit helps you and your team make the extraordinary happen in your courses, classrooms, cohorts, companies, and communities.
The domains of discovery and design in LEAD

Crafting extraordinary learning experiences

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LEAD is a guiding framework designed to make learning and assessment as engaging, transformative, and impactful as possible. It combines an open toolkit with a flexible process for discovery and design.

It’s meant for first-time and seasoned educators, faculty development professionals, corporate learning specialists, development teams, and edupreneurs — anyone who stays up late or jumps out of bed early dreaming about how to make learning experiences better.

We hope you find it helpful, and we welcome and would be grateful for your collaboration and feedback.


LEAD is a guiding framework designed to make learning and assessment as engaging, transformative, and impactful as possible. It combines an open toolkit with a flexible process for discovery and design.

It’s meant for first-time and seasoned educators, faculty development professionals, corporate learning specialists, development teams, and edupreneurs — anyone who stays up late or jumps out of bed early dreaming about how to make learning experiences better.

LEAD is an ongoing experiment being carried out in public. The tools and process themselves can be thought of as a series of working hypotheses informed by theories and best practices in disciplines such as instructional design (ID), learning experience design (LXD), user experience design (UX), story-driven learning design (SDLD), design thinking, the neuroscience of learning, and others. LEAD isn’t meant to replace the existing evidence-based practices in any of those fields but, rather, to make them more accessible, bring them together in a deliberate way, and explore their shared potential.

Our community continuously refines the tools and process found here based on feedback received and experiences gained by leaders in their pursuit of the extraordinary. We work closely with such leaders through their teams, in their communities, and as part of our LEAD Studio’s cohort-based experiences.

We hope you find LEAD helpful. We welcome and would be grateful for your collaboration and feedback.

The LEAD Toolkit

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Curricular design

Learning Experience Journey Map

A learning experience journey map is a visual tool that highlights key phases in a learner’s journey. Discover how it can transform your approach and help learners thrive.

Curricular design

Curriculum Design Snapshot

The Curriculum Design Snapshot helps you and your team focus on the right things so you can craft the most impactful teaching and learning experience possible

LearnerStory-driven

The Heroic Learner Profile

The Heroic Learner Profile is a story-driven tool for empathy that helps you more deeply understand and share in the external and internal goals, motivations, and conflicts of your learner.

The LEAD Toolkit is made available for non-commercial use through the Creative Commons License summarized and linked from here. If you would like to use the tools in different ways, please be in touch.

We ask that you attribute the toolkit as follows: “The Learning Experience and Assessment Design (LEAD) Toolkit.” Extraordinary Experience Lab, https://extraordinaryexperiencelab.org/tools/all. Accessed Month Day, Year.

Please attribute each tool using the guidance provided on its respective page.

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